THE SHOW
CONEXPO
LAS VEGAS, USA
CONEXPO is the largest construction show in North America with over 2.7 million square feet of construction equipment on show both inside and outside and showcases over 18,000 exhibitors.
THE BRIEF
We really want to stand out and get ourselves known in the important American Marketplace as we have the only truly safe product. We loved the Bauma stand and the graphics and you know us well and have delivered every time so David I will leave it up to you. Please propose a full turnkey solution that covers everything as I won’t be there and I need to know it’s all in safe hands.
THE DESIGN
We need height so we can be seen and
located as we are at the back of the hall - Check.
We needed to get the big and heavy products right onto front of the stand - Check.
We need to create a simple ‘European style’ stand out graphic scheme where less is more and its simple to understand the message - Check.
We needed to make it affordable - Check.
It had to be just done and delivered with no fuss - Check.
Simple really.
THE OUTCOME
