The Royal Welsh Show, Builth Wells, Powys

Client: Welsh Government

The Rural Affairs Publicity team required an exhibition within an existing building at the RWS Showground. The design needed to have a contemporary look and feel and be inviting and modern and required interactive elements to help engage with their target audience.




The target audience include farmers and their families; members of the rural communities; the general public; opinion formers attending and working at the show including stakeholders such as unions, farming related organisations etc; as well as the media.

The stand purpose was to deliver Welsh Government key messages to the target audiences, raising the profile of the Welsh Government and allowing engagement with visitors either through one-on-one consultations or via other interactive elements.



The internal design needed to reflect the team’s various messages, focusing in particular on the Rural Development Programme in addition to the Welsh Government corporate messages as well as being a venue to be used by Ministers and their officials as a location for meetings and small functions.


Head Office

Wagon Yard


Wiltshire SN8 1LH

t: 01672 513666

Wales Office

Galahad House

1 Langstone Business Park

Priory Drive, Newport NP18 2HJ

m: 07917 373931

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2017 | DESIGN BY