The Show
THE ROYAL WELSH SHOW
ROYAL WELSH SHOWGROUND, WALES
Along with an exciting four-days of livestock and equine competitions, with entries travelling from far and wide to compete, with a wide range of activities including forestry, horticulture, crafts, countryside sports, shopping, food and drink and a 12-hour programme each day of exciting entertainment, attractions and displays.
The Brief
The Rural Affairs Publicity team required an exhibition within an existing building at the RWS Showground.
The Design
The design needed to have a contemporary look and feel and be inviting and modern and required interactive elements to help engage with their target audience.
The target audience include farmers and their families; members of the rural communities; the general public; opinion formers attending and working at the show including stakeholders such as unions, farming related organisations etc; as well as the media.
The Delivery
The stand purpose was to deliver Welsh Government key messages to the target audiences, raising the profile of the Welsh Government and allowing
engagement with visitors either through one-on-one consultations or via other interactive elements.
The internal design needed to reflect the team’s various messages, focussing in particular on the Rural Development Programme in addition to the Welsh
Government corporate messages as well as being a venue to be used by Ministers and their officials as a location for meetings and small functions.
