The Shows
Optum a major player in US health care data technology saw a real opportunity in the UK and Europe to work alongside health care industries. Working alongside our Partner US OSPI Company we were commissioned to provide a unitary but
custom-built stand for use over some twenty shows all over the UK.
The Brief
Optum wanted a professional and consistent look to be achieved at each of their attended events on a fully turnkey basis. At all of the events we paid particular attention to the location of the stand, ensuring it was situated in the high activity areas to guarantee full engagements with delegates was achieved and stocked and issued all of their stand collateral.
The Design
The stand position in each venue came first then we ensured that the design was changed to fit the available spaces but still kept to the design ethic of being welcoming, inviting and professional and where visitors were able to sample the benefits of the software systems by the use of touch-screen technology
